Saudia Introduces World’s First Cooling Ihram for Hajj and Umrah Pilgrims

Saudia, the national airline of Saudi Arabia, has introduced the world’s first cooling ihram, a pioneering innovation designed to offer heat relief for pilgrims performing Hajj and Umrah. Known as “The Coolest Ihram,” this new garment marks a significant leap forward in blending traditional Islamic attire with modern technology.

Developed in collaboration with global branding firm Landor and fabric technology company brrr®, the cooling ihram features cutting-edge materials such as cooling minerals, active wicking fibers, and rapid-dry technology. These elements work together to reduce the wearer’s skin temperature by 1–2°C, offering cooling comfort in hot weather. Additionally, the ihram provides UPF 50+ sun protection, ensuring pilgrims stay safe during prolonged outdoor exposure.

Saudia’s Vice President of Marketing, Essam Akhonbay, explained that this innovation is part of the airline’s ongoing commitment to enhancing the pilgrim experience. "Our goal is to ensure comfort and allow pilgrims to focus on what truly matters during their spiritual journey," Akhonbay said. The cooling ihram made its debut at the Arabian Travel Market 2025 in Dubai, where it gained widespread attention from the travel and religious tourism sectors.

brrr® CEO Mary-Cathryn Kolb hailed the project as a breakthrough in fabric technology, emphasizing its role in supporting travelers during the physically demanding rituals of Hajj and Umrah. The cooling ihram will be available exclusively to Saudia passengers starting June 2025, with further distribution details to be announced.

With this innovation, Saudia reinforces its leadership in religious tourism, addressing the challenges posed by extreme heat during Hajj and setting a new standard in pilgrim comfort.